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  • Writer's pictureArsham Razaghi

Revving Up Success: The Making of Cerakote's Captivating Commercial Video

Updated: Apr 3



Welcome to my blog, where I'll be sharing the exciting journey behind the creation of a commercial video for Cerakote, a remarkable car product. In this post, I'll take you through the pre-production, production, and post-production stages, highlighting the challenges, creativity, and teamwork involved in bringing this project to life.


  1. Background and Inspiration: Last year, I had the opportunity to work on a commercial video for Cerakote, a cutting-edge car product known for its durability and aesthetic appeal. Inspired by the sleek and modern nature of Cerakote, I was thrilled to showcase its features in a visually captivating way. The goal was to capture the attention of car enthusiasts and demonstrate the product's unique qualities.

  2. Pre-production: A Week of Preparation: Before diving into the shoot, meticulous planning was crucial. Over the course of one week, our team worked collaboratively to ensure a seamless production process. We began by carefully analyzing the client's brief, identifying the key messages, and crafting a compelling storyboard that would effectively convey the benefits of Cerakote. This involved selecting the right locations, models, and props to enhance the visual narrative.

  3. Production: A Dedicated Crew: With the pre-production phase completed, it was time to bring the project to life. Our dedicated crew of five professionals, including a director, cinematographer, production assistant, and two assistants, embarked on the shoot. We meticulously coordinated every aspect, from lighting and camera angles to capture dynamic shots that showcased the product's transformative impact on vehicles.

  4. Post-production: The Art of Refinement: After the exhilarating shoot, the post-production phase began. Over five days, our skilled editing team worked tirelessly to bring the video to its full potential. We carefully selected the best shots, and enhanced colours, and applied visual effects to ensure a captivating viewing experience. The soundtrack and sound effects were meticulously chosen to complement the visuals and create an immersive atmosphere. The result was a polished, high-quality commercial video that perfectly showcased the benefits of Cerakote.

  5. Final Product: Achieving the Vision: The culmination of our efforts was a visually stunning commercial video that effectively communicated the superiority of Cerakote. Through the power of storytelling and captivating visuals, we showcased the product's ability to protect and enhance the appearance of cars, while highlighting its durability even in the harshest conditions. The client was delighted with the final product, as it aligned perfectly with their brand identity and marketing objectives.

  6. Lessons Learned and Takeaways: Throughout this project, we learned valuable lessons that have further refined our skills as videographers. Effective communication, meticulous planning, and attention to detail are vital to ensuring a successful production. Additionally, the importance of collaboration and teamwork became evident, as everyone's expertise contributed to the video's overall quality. We also discovered the significance of adapting to unexpected challenges and finding creative solutions on the spot.

Conclusion: Creating a commercial video for Cerakote was an exhilarating experience that allowed us to showcase the product's unique qualities through the art of videography. From pre-production to post-production, the dedication, teamwork, and creativity of our crew were instrumental in achieving the desired outcome. The final commercial video served as a powerful marketing tool for Cerakote, captivating viewers and leaving a lasting impression. I'm grateful for the opportunity to have been a part of this project and can't wait to embark on new videography adventures in the future.

Remember to always explore the boundaries of your creativity, embrace challenges, and continue honing your videography skills. Thank you for joining me on this behind-the-scenes journey of creating the Cerakote commercial video. Stay tuned for more exciting content!

Here is the final video: https://youtu.be/18lY7uoO0_E

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