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  • Writer's pictureArsham Razaghi

Celebrating Malaysia's Durian Delights: A Videographic Journey with Beho Fresh and the Ministry of A

Updated: May 17, 2023

Embarking on an extraordinary videography project, I had the privilege of capturing the vibrant world of Beho Fresh in association with the Ministry of Agriculture of Malaysia. This endeavour took me on a captivating journey across Pahang's durian plantations, bustling cityscapes, and the prestigious grounds of Putrajaya for an insightful interview with the Ministry's General Director. In this article, we will delve into the rich tapestry of this videographic adventure, highlighting the splendour of Malaysia's durian industry and the collaborative efforts to promote local produce.

Discovering Pahang's Durian Plantations:

Our first destination brought us to the picturesque durian plantations of Pahang, where we immersed ourselves in the heart of Malaysia's durian cultivation. Amidst the lush greenery and sweet aroma, I had the pleasure of capturing the labour-intensive process of durian harvesting, showcasing the dedication of local farmers and their deep-rooted connection to the land. Through careful framing and precise camera movements, the video aimed to convey the sheer beauty and importance of this tropical fruit in Malaysia's agricultural landscape.

Showcasing Beho Fresh's Commitment:

Collaborating with Beho Fresh, a leading player in the durian industry, provided a unique perspective on the efforts to bring high-quality durians to consumers. Through insightful interviews and behind-the-scenes footage, I had the opportunity to showcase Beho Fresh's commitment to sustainable practices, stringent quality control, and the utilization of advanced technology in the production process. By highlighting their dedication to preserving the integrity of each fruit, the video aimed to instil confidence in Beho Fresh as a trusted provider of premium durians.

Exploring the Urban Pulse:

Transitioning from the serene plantations, the videography journey took us to the vibrant cityscapes, where the commercial and corporate aspects of Beho Fresh came to life. Through engaging visuals and dynamic editing techniques, I sought to capture the energy and excitement surrounding the distribution, marketing, and consumer experience of Beho Fresh's durians in the bustling urban markets. By highlighting the connection between urban consumers and the source of their beloved durians, the video aimed to foster a deeper appreciation for Malaysia's local produce.

Interviewing the Ministry General Director in Putrajaya:

A significant highlight of the videography project was the opportunity to interview the esteemed General Director of the Ministry of Agriculture in Putrajaya. The interview served as a platform to shed light on the collaborative efforts between the ministry and Beho Fresh in promoting and supporting the local durian industry. Through insightful questions and a genuine conversation, the video aimed to convey the shared vision of the ministry and Beho Fresh in elevating the reputation of Malaysian durians both domestically and internationally.

Promoting Malaysia's Agricultural Splendor:

The collective footage and interviews gathered during this videographic journey became invaluable in showcasing Malaysia's agricultural splendour. By weaving together the narratives of the durian plantations, Beho Fresh's commitment, urban market dynamics, and the ministry's support, the resulting video became a powerful tool for promoting Malaysia's durian industry as a symbol of excellence, sustainability, and economic growth. It aimed to celebrate the nation's natural abundance and the collaborative efforts to bring its flavorful delights to global markets.


The videography project with Beho Fresh and the Ministry of Agriculture offered a captivating exploration of Malaysia's durian industry, capturing the essence of the plantations, the business dynamics, and the collaborative spirit between stakeholders. Through visually engaging footage, insightful interviews, and skilled storytelling, the resulting video celebrated the remarkable journey of Malaysia's durians from farm to table. It aimed to instil pride in local produce, promote

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